Someone recently created their website, while others ordered theirs back during the dot-com boom. But what unites all these people is dissatisfaction with the effectiveness of their websites, as they may not be yielding the expected results.
If you're one of them, there's no need to rush and order a new website. It's entirely possible that after conducting an audit, a specialist may identify issues with your current solution, and fixing them might cost less than creating a new website.
So, don't despair; there's still a chance to improve. Let's delve into the problem.
Are you sure your website is functioning correctly? Base your judgment not on feelings but on real facts. To do this, a comprehensive audit is necessary: analyze the structure, usability, content, internal optimization of pages, and behavioral factors.
Since the concept of an audit is extensive, let's focus on the most significant areas that genuinely require scrutiny.
What should be included in a comprehensive website audit:
- • Competitive Environment Audit:
Analyze competitors' websites, identify strengths and weaknesses. This helps pinpoint common mistakes in the niche, avoid them, and develop a plan for your resource's growth.
- • Structure Analysis:
Examine the logic of section and catalog placement and their user-friendliness. For an objective picture, you can use tools like WebVisor. This Yandex solution allows you to visually see where customers visited more frequently and where their paths ended.
- • Usability Audit:
Study the website from the user's perspective: how easy it is to use the catalog, shopping cart, view product cards, and work with the mobile version. Real users can provide valuable insights. Conduct a brief survey by phone or quiz to identify actual areas for company growth.
- • Internal and External SEO Optimization Audit:
Examine the presence and quality of meta tags, page load speed, metrics from "Yandex.Metrica," and other open sources of information.
- • Semantic Core Analysis:
Assess the breadth and depth of semantic core development to cover all queries that could lead users to your site.
- • Technical Audit:
Analyze the functionality, performance, and search engine discovery of pages. It's necessary to scrutinize everything that could affect its position in search results.
You might be thinking, "Do I really need all this hassle and for what?"
Here's a simple answer to the question "What will a comprehensive audit and error correction give me?"
- • Increased Search Traffic:
A deep analysis of all parameters influencing the ranking of the site by search engines will be conducted. You'll formulate detailed recommendations for the further development of the resource. This allows your business to see the results of promotion much faster. Essentially, you gain invaluable information about what is hindering your business from growing even more.
- • Improved Behavioral Metrics and Increased Conversion:
After the audit, all identified errors affecting parameters like conversion will be fixed. The consequence of the audit will be the correct internal and external optimization, which directly influences a site's position. As a result, you'll know what to do to make the site meet search engine and user requirements. In the end, you'll achieve an increase in the conversion of potential buyers into actual customers.
An audit is not a magic pill; it's a tool that allows you to identify the strengths and weaknesses of your business. Whether you need it or not is entirely up to you.
Good luck with your business.
